Tik tok music series#
Tik tok music free#
Tik tok music mac#

Naomi Pohl for example, feels that streaming economics is “bad for the entire music ecosystem”. It’s already been used successfully – a Justin Bieber concert (opens in new tab) streamed on Valentine’s Day this year pulled in 4 million viewers, making it the most-watched single artist livestream ever seen on TikTok. ROBLOX CONCERT THIS WEEKEND! ♬ Holiday by Lil Nas X - lil nas x (opens in new tab)Īs a highly visual platform with a growing fanbase made up primarily of younger users, TikTok is a prime candidate for virtual concert experiences.

Tik tok music free#

It’s important to note that while the Travis Scott and Lil Nas X shows were free to attend, the BTS show was a paid livestream – suggesting that a significant number of music fans are willing to pay for virtual experiences.

Tik tok music series#

Live-streams and virtual concerts have flourished: Travis Scott pulled in over 27 million viewers to his virtual Fortnite concert, Lil Nas X attracted 33 million views to his series of Roblox shows, and a livestream of a BTS concert attracted nearly 1 million viewers. During the pandemic, technology has stepped in to recreate live music experiences. In a few years time, we could be looking at a media landscape where singles are accompanied by a TikTok challenge as default, in much the same way that music videos have become a standard part of the release process.Īs well as changing how music sounds, TikTok offers fans new avenues to engage with music. Something the user can riff on, or apply to their own life.”įrom ‘Savage’ to ‘Say So’, many of the biggest hits of the last 12 months have arrived packaged with an accompanying TikTok challenge. We look for a 15-second vocal hook, often with clear, actionable words – a call to action, of sorts. While there have been a number of wildcard success stories, Pasqua tells us of the distinct ‘TikTok effect’ taking place in pop music: “There are some elements that just ‘work’ on the app. While TikTok might not be the saviour of the music industry, it looks like it's here to stay – and it’s changing how music sounds. This issue is compounded if your payments are collected through a record label: “The record labels can carefully choose how much information they want to share with the artist.” What does this mean for the music industry?

Pohl explains that a particular issue with TikTok is that there’s a lack of transparency involved in their payments: “If you’re an artist, and you go viral on TikTok, it can be very difficult to work out how much you’re being paid, and what the deductions are for.”

“It’s great news that artists who have their songs featured on TikTok will be properly licensed, but if the deal has been made with a major label, the already tiny payment will have be filtered through the record label – meaning that ultimately, the artist will only get around 10-15% of the total profit.” However, as Naomi Pohl, Secretary General of the Musician’s Union (opens in new tab) tells us, the problems posed by TikTok are the same problems artists face with streaming in general: artists simply don’t get a fair cut. The industry is still struggling in 2021. This is a significant development: 2020 was an unprecedentedly difficult year for the music industry, and many labels and artists will have seen entire revenue streams wiped out, as the pandemic made live events and touring impossible. One obvious benefit of labels striking up licensing agreements with TikTok is that it will create a new revenue stream for artists. For example, Universal’s EVP of Digital Strategy, Michael Nash, said that the deal “has the shared objective of developing exciting new music experiences and features”, while Sony Music’s President of Global Business & US Sales, Dennis Kooker, said the company is “pleased to partner with TikTok to drive music discovery, expand opportunities for creativity and support artist careers.”ĭetails of what these collaborations might entail haven’t been divulged yet, but statements have hinted at everything from new in-app tools and features to A&R or talent-scouting services. Notably, press statements around the deals make it clear that this heralds a wider collaboration between TikTok and the major labels. In the last few months, TikTok has announced a string of licensing deals with all three of the major labels – Warner Music (opens in new tab), Sony (opens in new tab), and most recently, Universal Music Group (opens in new tab).

Tik tok music mac#

Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch #tacos #waterislife #high #morning #710 #cloud9 ♬ Dreams (2004 Remaster) - Fleetwood Mac (opens in new tab) What's changed?